Approaching Digital Interfaces, Social Media and Multimodality from the French Context

This collection advances research on multimodality in digital communication with a focus on social media in the French context.

The volume brings together perspectives from scholars across disciplines toward bridging social semiotics, as informed by Systemic Functional Linguistics, with French linguistics and discourse analysis, using examples from digital communication as a focal point. Chapters explore different genres and communicative modes, from online scientific writing to video games to news reporting, as well as different multimodal configurations, from text/image and speech/gesture to emergent digital repertoires such as emoji, avatars and memes. The volume additionally offers insights into the online multimodal construal of hallmarks of French society and culture. Taken together, the book offers a window into the wide body of French linguistic scholarship that has otherwise been little seen in the English language market, while also bringing social semiotic theory, little known in the French context, into the spotlight.

More information on the publisher's website: https://www.routledge.com/Approaching-Digital-Interfaces-Social-Media-and-Multimodality-from-the-French-Context/Rossette-Crake/p/book/9781041120803

Table of contents:
Foreword
SUMIN ZHAO
1 Introduction: Approaching multimodality and digital communication across theoretical, disciplinary and cultural boundaries
FIONA ROSSETTE-CRAKE
2 Figures and legends in the scientific research article: A comparison of 1922 and 2022, before and during the computer age
DAVID BANKS
3 Performing doctoral research: A multimodal analysis of “Ma Thèse en 180 secondes” presentations
ELIZABETH ROWLEY-JOLIVET
4 Question sequences and their gestural correlates in French and English TED talks
MICHELE CARDO AND AGNÈS CELLE
5 Avatars, cursors and controllers: A conversation and multimodal analysis of video game interaction
BIAGIO URSI
6 Implied meaning in interface icons: A framework for digital visual interaction
TAULANT SALIHI
7 The role of emoji in argumentation: Some examples in written debate in the digital context of discord
PIERRE HALTÉ
8 When a headline triggers a click: The plurisemioticity of clickbait on French news websites
STÉPHANE PATIN
9 Folding Frenchness into food discourse: The multimodal construction of national identity on Instagram
ERIN MCINERNEY
10 Negotiating between authenticity and objectivity within social media video: The example of a French news influencer
FIONA ROSSETTE-CRAKE
11 Reinventing authenticity in the fashion industry: Social media “behind-the-scenes” narratives and the image-coulisse
ELENI MOURATIDOU
12 Algerian and Cypriot fashion cultures: Re-writing fashion heritage in the postcolonial social media era
MARIA IDA DE IOANNI
13 Connected intermusicality: A semio-discursive analysis of political engagement in the social media context of TikTok
JUSTINE SIMON
14 A socio-anthropological approach to the semiotic structure of memes: A case study of Ukrainian war memes
OKSANA LYCHKOVSKA-NEBOT